Carvana, an online car retailer offering a seamless mobile experience for searching, financing, and purchasing vehicles, sought to accelerate the growth of its app. To achieve this, Carvana partnered with Vaimolix, a leading expert in App Store Optimization (ASO).

Optimization Deployment

Vaimolix began by leveraging its advanced DATACUBE platform to analyze and determine the most effective keywords for Carvana’s app. The focus was on identifying high-relevance and high-search-volume terms that would enhance Carvana’s presence in the competitive automotive space.

With targeted keywords identified, Vaimolix restructured the app’s title, subtitle, and keyword bank to maximize visibility and boost search-based impressions. This led to a remarkable 220% increase in rankings for the top 5 keywords, significantly expanding Carvana’s visibility and driving new impressions from app store searches.

Overall, keyword rankings grew by 440%, leading to a 246% increase in impressions.

Conversion Optimization

To capitalize on the increased traffic, Vaimolix focused on improving Carvana’s conversion rates. By analyzing competitor strategies and user behaviors through DATACUBE, Vaimolix identified key elements that contributed to higher conversion rates, including effective car imagery, emphasis on car buying, color palettes, and handset orientation.

Based on these insights, Vaimolix revamped Carvana’s app listing. This included updating the app description to align with top-performing keywords and messaging, as well as designing new screenshots that reflected current trends while maintaining Carvana’s brand identity.

These updates led to an 81% increase in organic app units (first-time installers) and a 98% improvement in conversion rates across all channels.

Results

The comprehensive ASO strategy implemented by Vaimolix resulted in substantial growth for Carvana. Keyword rankings saw a 440% increase, with impressions growing by 246%. The enhancements in metadata and creative assets drove an 81% increase in organic downloads and a remarkable 98% improvement in conversion rates.

Through Vaimolix’s expertise and strategic approach, Carvana achieved significant improvements in app visibility, user acquisition, and overall performance, setting a new standard for success in the online car retail industry.