When the camel bells of the ancient Tea Horse Road in Yunnan meet the sails of the Maritime Silk Road in Hainan; When the thousand-year-old tea charm and the Li ethnic customs collide with modern technology and new industrial ideas - this is a grand event led by tea, transcends time and space as well as mountains and seas.

From August 30th to September 3rd, the first China · Sanya "Silk Road Tea Charm · Mountain and Sea Resonance" Tea Culture Exhibition will grandly open at the Sanya Bay Red Tree International Conference Center. This is not merely a tea tasting, but a profound practice where culture and economy promote each other and tradition and modernity blend.

At a time when Hainan is fully promoting the operation of customs clearance and building a free trade port, this tea exhibition takes "cultural resonance and industrial co-creation" as its core. Relying on Hainan's geographical advantage as a bridgehead facing Southeast Asia, it brings together the government, enterprises, cultural scholars and tea lovers to jointly discuss cutting-edge topics such as the tea industry and technology, e-commerce, and overseas warehouse construction. Empower the traditional tea industry to go global and embrace the future.

Grand Opening Ceremony - Full of ceremony sense

Characteristic dances of the Li ethnic group

Tea-picking dance performance

Li ethnic group's characteristic dance, tea-picking dance performance, and speeches by government and enterprise experts... Embark on this tea journey between mountains and seas in the most humanistic and warm way.

Summit Forum · Insights into the Future of Industries

Focusing on hot topics such as "Healthy Tea Industry" and "AI Empowering Tea E-commerce", industry experts and scholars will share their insightful views to help the tea industry break through traditional boundaries and connect with the global market.

Tea Tasting: A Tea Journey on the Tip of the Tongue

As a co-organizer, Yunnan Changtai Group will bring a variety of precious Pu 'er teas such as "Yichang Hao" classic aged tea, rare mountain tea, and aged tea bags. Professional tea masters brew tea on the spot, taking you from smelling the aroma to savoring the taste, immersing you in the story of each cup of tea over the years.

Cultural Experience - Fun and Educational

Parent-child tea-making, tea art teaching, auctions of aged tea, tea knowledge lectures... Whether you are a seasoned tea enthusiast, an industry partner, or a family with children, you can all find your own tea-scented time here.

Yichang · New Product Launch Event

A single tea leaf, after years of accumulation, acquires a rich and mellow flavor. A brand, having traversed the long river of history, eventually becomes a classic and passed down. Since 1999, Yichanghao has always adhered to its original aspiration of "carrying the way through tea and establishing the foundation through quality". In 2025, the "Yichang" train, titled "Woven by Time, Yichang Stacked Dreams", was launched with a stunning debut.

Hainan's border closure: New Opportunities for the Tea Industry

With the steady advancement of the island-wide customs clearance operation in Hainan, trade, investment, capital, logistics and other aspects will witness a greater degree of openness and convenience. As a traditional advantageous category in China, the tea industry can take advantage of the favorable policies in Hainan to expand cross-border trade, brand export and cultural dissemination, truly achieving the goal of "a single leaf, its fragrance spreads around the world".

This late summer and early autumn, the aroma of tea in Sanya still lingers in the coconut breeze and sea charm. Although the first "Silk Road Tea Charm · Mountain and Sea Resonance" tea culture exhibition has come to an end, the rich and sweet aftertaste in the cups, the industrial insights collided in the forum, the surprises brought by the new products of Yichanghao, as well as the passionate scenes of exploring the future of tea travel together with industry authorities, top experts and top-tier live-streamers All have become unfinished thoughts in my heart. A temporary parting is never an end; it is for a more fulfilling reunion. At the end of next summer and the beginning of autumn, we will bring a richer variety of tea, deeper cultural dialogues, and more innovative interactive experiences to prepare for the second "Silk Road Tea Charm · Mountain and Sea Resonance" tea culture exhibition. Still using tea as a medium, we will wait for you in the mountains and seas of Sanya for a brand-new tea fragrance appointment.