Affected by multiple factors such as the economic environment and real estate thunder, 

the entire pan-home industry is in the middle of winter, in which the door enterprises, 

home companies are also facing the decline in the number of orders, the pressure of 

customer loss, the price war swept the entire supply chain. How to find the key point to

 turn over in the price war and reshape the competitive advantage has become the focus 

of pan-home furnishing enterprises.

The challenge behind the price war.

Behind the fierce price war, enterprises have to face the pressure of cost control, so they 

ignore product innovation, resulting in serious homogenization of market products, and 

at the same time, the contradiction between sales channels and supply channels is 

intensified, affecting the stability of enterprises' channels. Long-term price war will also 

affect product quality and service level, making consumers question the brand image. 

It will adversely affect the long-term development of the enterprise.

Strategic adjustment: Look for key points to turn over.

>>>>

Total cost leadership

In the process of cost reduction and efficiency increase, enterprises should optimize the 

supply chain, rather than blindly reduce product quality and overdraft brand value. We 

should seek high-quality and stable supply channels through supply chain integration,

achieve total cost leadership, improve the competitiveness of enterprises, in order to 

stand out in the price war and meet the future development challenges.

>>>>

Brand differentiation

In the increasingly intense internal volume, enterprises want to rebuild competitive 

advantage, need to win by "differentiation". Continuously develop high-quality channels, 

cooperate in research and development, launch competitive innovative products, and 

improve product differentiation; It is more important to pay attention to the personalized 

needs of consumers, improve the user experience, create a high-quality brand image with 

high-quality service, form a siphon effect, and enhance customer stickiness.

As a plate supplier in the supply chain, Fuqing LVL has always been customer-centric, and 

will create differentiation for customers and achieve cost reduction and efficiency as a top

 priority. Not only closely follow the pain points of the industry, cooperate with universities 

and research institutes to jointly develop high-value new products, but also create a double

 lead of environmental protection and cost for customers!